Where is your target audience? What media should you buy?

By |2017-12-14T17:52:19+00:00December 14th, 2017|Marketing|

The answer could be a series of books – e-books, of course. Data, data, data. That’s what all marketers want, but from where? From what research source? After all, there […]

Comments Off on Where is your target audience? What media should you buy?

FB likes turned to sales? You still only get what you pay for.

By |2017-05-23T07:28:38+00:00May 23rd, 2017|Marketing|

Don’t know your social ROI? You’re not alone. A study of 427 marketers at U.S. companies showed that 80% are still unable to quantify the value of their social media […]

Comments Off on FB likes turned to sales? You still only get what you pay for.

There are more shifts in how you need to market: Siri knows voice search

By |2017-01-31T09:08:57+00:00January 31st, 2017|Marketing, Public Relations|

You know that Google is rating your Internet presence by how your mobile site comes up. So, you’ve reworked your site to be the most relevant to your targets as […]

Comments Off on There are more shifts in how you need to market: Siri knows voice search

Google’s new way to rate your company: Mobile comes first.

By |2017-01-27T09:02:40+00:00January 27th, 2017|Marketing|

According to information presented at a 2016 Internet Summit presentation, 80% of consumers search online before making a purchase and 90% begin their decision making journey on Google. None of […]

Comments Off on Google’s new way to rate your company: Mobile comes first.

What does the California home construction report mean to you?

By |2017-01-09T17:34:14+00:00January 9th, 2017|Marketing|

Well, if you believe the numbers, we are in for a solid ten years of California home construction and all the opportunities it means for the economy. Those pesky millennials […]

Comments Off on What does the California home construction report mean to you?

Airlines don’t have to market because we are happy travelers, right?

By |2016-12-19T16:21:26+00:00December 19th, 2016|Marketing, Public Relations|

The U.S. Department of Transportation reports that complaints about the airlines were down 12% in the first half of 2016 as compared with the same period in 2015. Gripes about […]

Comments Off on Airlines don’t have to market because we are happy travelers, right?

Post-truth in advertising: What is our new reality?

By |2016-11-29T15:51:06+00:00November 29th, 2016|Marketing|

“Truth in advertising” is a well-known goal for those in the marketing businesses. Now, the venerable Oxford Dictionary has called out “post-truth” to be the “word of the year for […]

Comments Off on Post-truth in advertising: What is our new reality?
Go to Top