Where is your target audience? What media should you buy?
The answer could be a series of books – e-books, of course. Data, data, data. That’s what all marketers want, but from where? From what research source? After all, there […]
The answer could be a series of books – e-books, of course. Data, data, data. That’s what all marketers want, but from where? From what research source? After all, there […]
As the Internet has stolen your walk-in customers, the payback is that they have a real problem on their hands – unsaleable returns. And, the problem is getting bigger and […]
You’ve planned, you’ve purchased, you’ve priced, you’ve advertised. Whether you are a website or a storefront, that day can make or break you. Even if you are a […]
Don’t know your social ROI? You’re not alone. A study of 427 marketers at U.S. companies showed that 80% are still unable to quantify the value of their social media […]
You know that Google is rating your Internet presence by how your mobile site comes up. So, you’ve reworked your site to be the most relevant to your targets as […]
According to information presented at a 2016 Internet Summit presentation, 80% of consumers search online before making a purchase and 90% begin their decision making journey on Google. None of […]
Well, if you believe the numbers, we are in for a solid ten years of California home construction and all the opportunities it means for the economy. Those pesky millennials […]
The U.S. Department of Transportation reports that complaints about the airlines were down 12% in the first half of 2016 as compared with the same period in 2015. Gripes about […]
“Truth in advertising” is a well-known goal for those in the marketing businesses. Now, the venerable Oxford Dictionary has called out “post-truth” to be the “word of the year for […]
U.S. consumer confidence is only a point or two away from the highest in recent times. That was in 1985. Most wise people know that no matter who wins the […]