Where is your target audience? What media should you buy?
The answer could be a series of books – e-books, of course. Data, data, data. That’s what all marketers want, but from where? From what research source? After all, there […]
Awash in returns from your online sales?
As the Internet has stolen your walk-in customers, the payback is that they have a real problem on their hands – unsaleable returns. And, the problem is getting bigger and […]
Are you ready for Black Friday?
You’ve planned, you’ve purchased, you’ve priced, you’ve advertised. Whether you are a website or a storefront, that day can make or break you. Even if you are a […]
FB likes turned to sales? You still only get what you pay for.
Don’t know your social ROI? You’re not alone. A study of 427 marketers at U.S. companies showed that 80% are still unable to quantify the value of their social media […]
There are more shifts in how you need to market: Siri knows voice search
You know that Google is rating your Internet presence by how your mobile site comes up. So, you’ve reworked your site to be the most relevant to your targets as […]
Google’s new way to rate your company: Mobile comes first.
According to information presented at a 2016 Internet Summit presentation, 80% of consumers search online before making a purchase and 90% begin their decision making journey on Google. None of […]
What does the California home construction report mean to you?
Well, if you believe the numbers, we are in for a solid ten years of California home construction and all the opportunities it means for the economy. Those pesky millennials […]
Airlines don’t have to market because we are happy travelers, right?
The U.S. Department of Transportation reports that complaints about the airlines were down 12% in the first half of 2016 as compared with the same period in 2015. Gripes about […]
Post-truth in advertising: What is our new reality?
“Truth in advertising” is a well-known goal for those in the marketing businesses. Now, the venerable Oxford Dictionary has called out “post-truth” to be the “word of the year for […]
Getting our houses in order: Market to the hungry
U.S. consumer confidence is only a point or two away from the highest in recent times. That was in 1985. Most wise people know that no matter who wins the […]