Join your industry association for recession recovery
We all saw it. Businesses large and small, turned down the lights, cut magazine subscriptions, let good people go and hunkered down for a storm of unknown length. Just as […]
Are you being robbed blind? Time to bring on professionals
One of the saddest things we see is when a new client or association comes to us with a tale of deceit. These aren’t stories that hit the nightly news, […]
Learn from the media giants
First, let’s get this said: “media giants?” are by their very nature self-promoting. Not only do they promote themselves, but they are hell-bent to push their “product.” So, when Bob […]
Three automotive commercials in a row? Not in the old days.
When I began buying television time for my company in the late 1970s, I learned quickly there were rules. Then I learned that some of those rules could shift depending […]
Why don’t people open my email?
We all need to admit that the volume of email has increased tenfold over just a couple of years ago. Think of it this way: You are speeding down the […]
7 pieces of advice from marketing folks who know a thing or 2
Every business we know rededicates itself to growth in the New Year. Did you make all your 2015 resolutions? We didn’t think so. Therefore, let’s start again. This time, let’s […]
Making all your conferences by Skype? Not so fast.
As businesses and associations emerge carefully from the recession, many may still find conference calls and internet meetings financially attractive. Certainly, there’s much to be said for airline and hotel […]
Mobilize your creativity
There’s an interior design firm we know that has a spectacular website. It’s impactful, shows the designer’s point of view, imparts fashion direction, and makes you want to toss everything […]