Awash in returns from your online sales?
As the Internet has stolen your walk-in customers, the payback is that they have a real problem on their hands – unsaleable returns. And, the problem is getting bigger and […]
Are you ready for Black Friday?
You’ve planned, you’ve purchased, you’ve priced, you’ve advertised. Whether you are a website or a storefront, that day can make or break you. Even if you are a […]
Can This Association Be Saved?
We’ve been approached by some associations in recent months who, after being asked our typical list of first questions, admit that their organization is on its last legs. A few […]
The fight for your mobile eyes: We predict optometrists will be the winners
We’ve written that the desktop monitor is quickly becoming an antique. Consumers and business people use mobile devices most of the time. Seems all the time for many. Some reports […]
There are more shifts in how you need to market: Siri knows voice search
You know that Google is rating your Internet presence by how your mobile site comes up. So, you’ve reworked your site to be the most relevant to your targets as […]
Airlines don’t have to market because we are happy travelers, right?
The U.S. Department of Transportation reports that complaints about the airlines were down 12% in the first half of 2016 as compared with the same period in 2015. Gripes about […]
Join your industry association for recession recovery
We all saw it. Businesses large and small, turned down the lights, cut magazine subscriptions, let good people go and hunkered down for a storm of unknown length. Just as […]
What if you asked the hard question?
What’s wrong with your organization or association? Nothing? Everything? Some things are going as planned, others are really off the track?
Getting your board of directors to admit that there’s a […]
How can you make your product or service vibrate?
Thightmasters had been in millions of homes when sales began to sag. So, what did they do? Made it vibrate. Gotta have another one, right? Once you saw the Snuggie […]
Did you unsubscribe to an email source today? Yeah, me too.
We’ve all done it. We buy something at a store or on line, we like a website or an organization, and the next thing you know, you are getting emails […]