According to information presented at a 2016 Internet Summit presentation, 80% of consumers search online before making a purchase and 90% begin their decision making journey on Google. None of this is new to those of us in the marketing world, but may surprise those businesses that feel they can make do with a half-ass website. Harsh? Mobile comes first. There are some beastly sites for really good companies. Is yours one?
Now let’s torture those who are putting off updating their website further. Google has used the desktop version of a website to analyze a site’s relevance and determine its ranking in search results. Just two months ago they announced that since most users now search on a mobile device, its algorithms are in the stages of mobile-first indexing. In other words, they are now using a websites’ mobile version as the primary measurement in ranking pages.
If you have a site that adapts to fit the user’s screen size across all devices, then you may be fine for now. But better check to see how you look at two by two inches. And, does everything work? Pages, links and type size appropriate?
Use Google’s Mobile-Friendly Test tool to analyze your look and speed. Or, ask us to help you.